Eve Mayer launches podcast for women entrepreneurs

By AI, Created 10:50 AM UTC, May 20, 2026, /AGP/ – Eve Mayer has launched The Braless Entrepreneur, a weekly podcast aimed at women building businesses from home while balancing health, wealth and growth. The launch also includes a white paper based on 100 private interviews that says women entrepreneurs want autonomy, financial stability and more candid support.

Why it matters: - The podcast targets a fast-growing group of women entrepreneurs who work remotely and want practical help on business growth, money and personal wellbeing. - The launch pairs content with new research that tries to define what this audience wants, what holds it back and what support the market is missing.

What happened: - Eve Mayer, a New York Times bestselling author, serial entrepreneur and speaker, launched The Braless Entrepreneur on May 1, 2026. - New episodes are available weekly on all major podcast platforms and YouTube. - The show is aimed at women entrepreneurs pursuing health, wealth and business growth while working remotely. - Mayer also released a white paper titled “What Women Entrepreneurs Want,” produced by The Braless Entrepreneur.

The details: - The podcast centers on candid conversations with women who have built success on their own terms. - Episodes feature interviews with experts in business, health, law, finance and personal development. - Guests include women entrepreneurs, CEOs, medical professionals, attorneys and other specialists. - Topics include starting and scaling a franchise or small business, wealth-building, writing and publishing a first book, women’s health in entrepreneurship, perimenopause, wellness and legal issues for women-owned businesses. - Mayer said the show is meant for women who are done asking for permission for PTO, success and freedom. - Mayer said the goal is to help women claim financial freedom, prioritize health and build companies they are proud of. - Mayer’s background includes a personal bankruptcy followed by rebuilding her career and finances by launching multiple companies from home. - The white paper is based on 100 private interviews conducted over 30 days in early 2026 with women who run businesses from home. - The report says participants define success as financial stability, autonomy, health and authenticity. - The report says many respondents see $250,000 as a benchmark for solid success and $1 million as the ultimate goal without 80-hour workweeks. - The report says thought leadership, publishing books and keynote speaking are recurring aspirations. - The report says women also want room for physical and mental health, including perimenopause management, and creative projects that do not need to be monetized. - The report says 87% of participants named themselves as their biggest obstacle. - The report identifies imposter syndrome, fear of visibility and decision fatigue as daily friction points. - The report says remote work has created a “community desert” that leaves women isolated and without real accountability. - The report flags caregiving demands, technology overload and financial friction as additional barriers. - One participant said better school-hour alignment alone would increase revenue by 20%. - The report says these women rely on AI tools as virtual assistants for content creation and strategy. - The report breaks spending into three tiers: $10-$50 a month for community access, $200-$500 a year for resource memberships and $3,000-$10,000-plus for intensive mentoring or done-for-you services. - The report says the main fear is being rejected for showing up authentically rather than financial failure. - The report says many of the women have forgotten how to have fun and usually do so quietly and alone. - The report says success, for this audience, means working on their own terms, being financially independent, staying physically well and avoiding corporate professionalism as a performance. - The report says three unmet needs remain: more candid realism about entrepreneurship, a niche community for mid-life women focused on health, wealth and fun, and a trusted source of technology recommendations with implementation guidance. - The report cites that 88% of women-owned businesses earn under $100,000 a year. - The full white paper is available at the free download page. - All episodes are available at DitchTheBra.com and on YouTube, Apple Podcasts, Spotify and other major platforms. - Women entrepreneurs with expertise in health, wealth or business can apply to appear on the show at the podcast application page. - Media inquiries and white paper requests should go to contact@ditchthebra.com. - Updates are available at DitchTheBra.com.

Between the lines: - The launch reflects a broader demand for entrepreneurship content that addresses both business mechanics and the personal costs of remote work. - The research frames a gap between polished entrepreneurial messaging and the day-to-day realities faced by many women building small businesses from home. - The report suggests the audience is willing to spend on community, guidance and hands-on support, but wants those offerings to feel practical and authentic rather than aspirational.

What’s next: - The podcast will continue publishing weekly episodes across major platforms. - Mayer is inviting women entrepreneurs with relevant expertise to apply as guests. - Media outlets and subscribers can request or download the white paper for further use and citation.

The bottom line: - The Braless Entrepreneur is positioning itself as both a media platform and a research-driven community for women entrepreneurs who want growth without the corporate playbook.