Lisa C. Laird launches SalesProTracker for sales teams

By AI, Created 10:21 AM UTC, May 20, 2026, /AGP/ – NOLA Persistence Consulting has expanded SalesProTracker, a sales system launched in New Orleans to help small and mid-sized teams improve execution, coaching and accountability. The platform, live since December 2025, is being positioned as an alternative to CRM software that tracks activity without improving performance.

Why it matters: - SalesProTracker is aimed at small and mid-sized sales teams that want more visibility into daily activity and better follow-through on revenue-driving work. - The platform is built around accountability, coaching and relationship-building instead of passive data collection. - NOLA Persistence Consulting is also pairing the software with live training and 1:1 coaching, creating a fuller sales development model.

What happened: - NOLA Persistence Consulting announced the expansion of SalesProTracker on May 5, 2026. - The system was founded by Lisa C. Laird, a New Orleans-based sales and health technology veteran. - SalesProTracker has been live since December 2025. - The platform has been used in real estate, insurance and small-business sales.

The details: - SalesProTracker is designed around a Weekly Activity Scorecard that tracks calls, follow-ups, networking and customer check-ins. - The system includes a 7-Rule Follow-Up Framework for structured outreach and proper closure. - Users get unlimited campaign access. - Admins can control communication to keep brand voice consistent across teams. - Meeting integration moves booked appointments directly into the pipeline. - A built-in training system is designed to teach new reps how to execute, not just navigate software. - Laird said the system is meant to teach users how to build real business relationships rather than just collect data. - The company says SalesProTracker does not sell user data, train AI on private conversations or monitor keystrokes. - Founding members have been grandfathered into original pricing. - The platform offers a seven-day free trial with no credit card required. - Pricing includes Basic at $29.99 per month or $299 annually. - Team is priced at $69.99 per month or $699 annually. - Business is priced at $129.99 per month or $1,299 annually. - All annual plans include two months free. - NOLA Persistence Consulting also offers 1:1 coaching and live training built around the same accountability framework.

Between the lines: - The launch reflects a broader push to make sales software more prescriptive, with systems that guide behavior instead of simply recording activity. - SalesProTracker’s privacy stance appears designed to appeal to teams wary of surveillance-heavy software. - The combination of software, coaching and training suggests NOLA Persistence Consulting is selling implementation, not just access. - The company is developing BuildDatSystem, a three-day execution platform for building, testing, auditing and maintaining applications. - BuildDatSystem is designed to move users from idea definition through testing, audits and payment verification. - Laird said the goal is to help users actually build working systems, not just learn about them.

What’s next: - NOLA Persistence Consulting says SalesProTracker will continue supporting teams as they maintain and improve their systems over time. - BuildDatSystem is in development as the company’s next execution-focused product. - New users can start with the free 7-day trial at salesprotracker.com.

The bottom line: - SalesProTracker is being pitched as a sales operating system for teams that want measurable execution, not just more CRM data.