GoHighLevel restarts Summer of AI deal with 50% off core plans

GoHighLevel resumed its Summer of AI promotion on July 13, offering new users 50% off the first three months of Starter, Unlimited and Pro plans. The campaign also includes free access to selected AI tools through Aug. 31 and spotlights Voice AI in July.

Why it matters: - The promotion lowers the upfront cost for agencies and businesses testing GoHighLevel’s platform during a limited window. - The offer combines discounted subscriptions with AI features, which may make it easier to evaluate automation and lead-handling tools before committing at full price. - The timing matters because the 50% platform discount is only available during active promotional windows, while the free AI access runs longer.

What happened: - GoHighLevel resumed its Summer of AI promotion on July 13, 2026. - Eligible new users can get 50% off the first three months of the Starter, Unlimited and Pro plans. - The current promotional period is part of HighLevel’s broader Summer of AI campaign, which runs from June 1 through Aug. 31, 2026. - The campaign page is available here.

The details: - The Starter Plan is priced at $48.50 per month for the first three months, down from $97. - The Unlimited Plan is priced at $148.50 per month for the first three months, down from $297. - The Pro Plan is priced at $248.50 per month for the first three months, down from $497. - The offer requires a credit card, and billing starts immediately at the discounted rate. - Standard pricing applies after the first three months unless the account is canceled or changed in account settings and under applicable terms. - HighLevel says there is no long-term contract, and users may cancel in account settings. - The Starter Plan includes three sub-accounts, unlimited contacts, unlimited users, 24/7 support and core platform features. - The Unlimited Plan includes everything in Starter, plus unlimited sub-accounts, user and agent reporting, rebilling phone and email without markup, and basic API access. - The Pro Plan includes everything in Unlimited, plus SaaS Mode, white-label platform capabilities, automated sub-account creation, rebilling phone and email with markup, and advanced API access. - The campaign page lists Unlimited as the “most popular” option. - Voice AI is the July spotlight feature. - Voice AI is designed to answer inbound calls, collect lead information, handle common questions and update customer records inside HighLevel’s CRM, subject to setup, account eligibility, usage rules and applicable terms. - HighLevel’s campaign page says Voice AI can answer inbound calls, including after hours, qualify leads, handle frequently asked questions, book appointments automatically and capture opportunities inside the CRM. - The Summer of AI campaign provides free access to selected AI Assistants through Aug. 31, 2026, including Ask AI, AI Studio, Workflow AI, Funnel AI and Email AI. - The campaign page also says users who claim the 50% platform offer may receive up to 60 days of free AI Agents, including Voice AI, subject to terms and eligibility. - The July offer page says accounts that have not activated AI agents may receive 30 days free on Conversation AI, Voice AI and AI agents, with the trial starting on first activation. - The promotion is for new users only, and the page also directs existing users to review separate offers. - The campaign FAQ says a plan upgrade during a 50% promo window may reset billing at the new plan rate and credit unused time from the prior subscription. - The July promotional window is aligned with the Voice AI theme and follows earlier Summer of AI discount periods in June.

Between the lines: - The offer is designed to pull new users into the platform now, while AI features create a reason to stay engaged after the discount ends. - The split between summer-long AI access and shorter discount windows suggests GoHighLevel is using urgency on pricing without limiting the broader AI campaign. - For agencies, the biggest draw may be the combination of sub-accounts, white-label options and AI-assisted client workflows. - For businesses, the value proposition centers on inbound call handling, lead response speed and follow-up automation. - Results will depend on setup quality, traffic, compliance requirements and ongoing management.

What's next: - The free AI access period continues through Aug. 31, 2026. - The July discount remains tied to the active promotional window, so users need to subscribe or upgrade before the offer closes. - HighLevel’s August theme is AI Studio, which follows July’s Voice AI focus under the Summer of AI campaign. - Prospective users can review the current offer and sign up here or learn more about the campaign here.