Hollywood Feed rolls out Mastercard rewards card nationwide with Sunbit

Hollywood Feed has launched the Hollywood Feed World Elite Mastercard across all 175+ stores and online, expanding a new loyalty offer tied to recurring pet spending. The card gives first-time shoppers 20% off and rewards customers for purchases at Hollywood Feed and anywhere Mastercard is accepted.

Why it matters: - The rollout gives Hollywood Feed a new way to turn routine pet purchases into repeat business. - The card is designed for households facing higher spending on premium pet food, wellness and preventive care. - The launch widens Hollywood Feed’s loyalty strategy beyond store-only rewards.

What happened: - Hollywood Feed launched the Hollywood Feed World Elite Mastercard® nationwide with Sunbit. - The card is now available to eligible customers at all 175+ Hollywood Feed locations and online at Hollywood Feed. - The company pre-launched the card at 35 Hollywood Feed locations in Memphis and Atlanta in August before the national release.

The details: - New cardholders get 20% off their first Hollywood Feed purchase. - Cardholders earn 5% back in Hollywood Feed rewards on purchases made everywhere Mastercard is accepted during the first year. - Cardholders continue earning 5% back in Hollywood Feed rewards on purchases at Hollywood Feed after that first year. - The card is issued by TAB Bank pursuant to license by Mastercard International Incorporated. - Mastercard protections include AI-powered fraud monitoring, Mastercard ID theft protection and Mastercard Zero Liability Protection. - Customers can apply in stores or at HWFeedCard.com.

Between the lines: - Hollywood Feed chose Sunbit for personalized financial products that aim to deliver value without the friction that can make some loyalty programs underused. - Sunbit’s pitch is that embedded credit products can deepen customer relationships while fitting everyday spending behavior. - Bill Walsh, Sunbit’s chief customer officer, said early cardholders are spending twice as much per in-store transaction and that 75% of total spend is happening outside stores. - The company framed the card as an everyday payment tool, not just a private-label store card. - The broader backdrop is rising pet-industry spending, which reached about $158 billion in 2025, according to the American Pet Products Association.

What’s next: - Hollywood Feed will use the national rollout to put the card in front of shoppers across its store base and digital channel. - Sunbit is expected to continue expanding co-branded credit card programs as part of its broader embedded finance strategy. - The card’s early usage will likely test whether rewards tied to both store and non-store spending can lift loyalty and transaction volume.

The bottom line: - Hollywood Feed is betting that a rewards card tied to everyday pet spending can drive loyalty better than a traditional store-only program.