Tiger Finder adds Rising Stars filter for TikTok creator discovery

Tiger Finder has launched Rising Stars, a free feature that helps brands and agencies spot fast-growing TikTok creators early. The tool aims to make creator partnerships easier to plan as demand for influencer marketing keeps rising.

Why it matters: - Brands are under pressure to find the right TikTok creators earlier, before audience growth pushes fees higher. - Rising Stars is designed to help marketers build partnerships with fast-growing creators while their audiences are still expanding. - The feature could also support longer-term creator relationships by giving brands a way to identify emerging talent sooner.

What happened: - Tiger Finder introduced Rising Stars, a new filter for identifying fast-growing TikTok creators. - The feature is available to brands and agencies looking for creators that match campaign needs. - The launch was announced on October 16, 2026, in London.

The details: - Rising Stars identifies creators by measuring recent audience growth and content performance against other creators of similar size. - Creators with both small and large audiences can qualify. - Matching profiles receive a Rising Star badge. - The fastest-growing matches appear first in search results. - Rising Star status updates as new data becomes available. - Marketers can search for creators, turn on “Rising stars only,” and build a shortlist for upcoming collaborations. - The search results can also be filtered by “Has email” to find creators with a public contact address. - Rising Stars is included in Tiger Finder’s free plan. - No credit card is required to use the free plan.

Between the lines: - Creator and influencer marketing is becoming a bigger priority for ad buyers. - The Interactive Advertising Bureau’s September 2026 Outlook Study found that 54% of US ad buyers surveyed expected to spend more time or resources on creator and influencer campaigns in 2026. - The IAB’s 2025 Creator Economy Ad Spend & Strategy Report found that around a third of brands said finding the right creators was their biggest hurdle. - Rising Stars appears aimed at solving that discovery problem by surfacing emerging creators before they become harder and more expensive to book.

What's next: - Brands and agencies can use Rising Stars to monitor creators as their audiences grow. - Teams can save promising profiles and use the filter for future campaign planning. - Rising Star rankings will continue to shift as Tiger Finder updates its data.

The bottom line: - Tiger Finder is betting that early access to fast-growing creators will help brands move faster in a crowded TikTok marketing market.